KZ, the brand name under which the Guangdong-based Dongguan Yuanze Acoustics Technology Co., Ltd operates, was founded in 2008, making it a legacy brand by Chi-Fi standards. The founders are Keith Yue, an experienced audio technology engineer who previously worked for a major company in the audio industry, and Zen Li, a Western-trained classical musician. The name KZ isn't just a nod to the founders' initials, but is also short for "Knowledge Zenith". The company offers an impressive range of low-priced earphones that crib the form-factor from many moderately priced earphones provided by the mainstream brands.

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